Fashion and Function
Owners of fashion marketplaces need to be more thoughtful about how their carefully selected products “hang” together. Let’s face it, a catalog looks cheap and unappealing if all the images are...
View ArticleThe Case for Curated Retail Ecommerce
That ecommerce is big news is hardly news to anyone. In February, Forrester reported that it expects retail ecommerce sales to top $278 billion by 2015; retailers and media businesses alike are taking...
View ArticleThe State Of The Ecommerce Marketplace
The Merchantry Report: The State of Online Marketplaces outlines the results of an ecommerce marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the...
View ArticleThe Shop.org Retail Ecommerce Roundtable Roundup
Shop.org’s Annual Summit has come and gone. Merchantry was there—in a big way. Here’s the retail ecommerce roundup: Merchantry’s VP Operations, Rick Watson, joined Jerome Mercier, CEO of Borderlinx to...
View ArticleHow to Beat the Affiliate Marketing Blues with An Ecommerce Marketplace
Some affiliate marketers have found ways to scam merchants–through spyware, adware, cookie stuffing, click fraud and typosquatting; affiliate marketing fraud is on the rise. Additionally, in an effort...
View ArticleWhat Causes Retail Ecommerce Stock-Outs
Last week we wrote about stock-outs, detailing the consequences for retail ecommerce when customers can’t get what they want now. This week we’ll address the sources of stock-outs. Stock-outs are...
View Article4 Challenges For Fashion Brands That Sell On An Ecommerce Marketplace
Fashion brands that sell on an ecommerce marketplace gain access to many new customers, including in markets they would not otherwise be able to penetrate or serve. The traditional fashion business...
View Article5 Fashion eCommerce Trends to Watch
Beam-it-down clothing that you can try on in your closet and beam back up if it doesn’t fit. A personal aesthetic “profile” that follows you everywhere you go, making it easy to find new fashion...
View ArticleIn Five Years, Every Publisher Will Offer An eCommerce Solution
That’s right–it’s a bold statement. But we stand by it. Here are 4 reasons why we think every publisher will offer an eCommerce solution in 5 years: Five years is really long time in technology. Five...
View ArticleRetail Product Assortment: Is Bigger… Better?
For brick-and-mortar stores, product selection is limited by shelf space and the ability to carry inventory. For online businesses, however, retail product assortment can be virtually endless. With an...
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